From your original inspiration...To your thriving retail operation...

You need to "see" ahead.

"What if I...?"

"And – would that be profitable?!"

The Retailer's PROFITS Center will be your friend at every step.


I. Just Starting Up? (You'll need profits!)

• Every dream can be realized with enough luck, perseverence...and this website!

While there's much information out there about "small business", there is very little about the special requirements of retail businesses. 

That's where this site comes in. It makes the financial know-how needed for profitability readily accessible to any retailer, anywhere. 

Think of it as sharpening your retail Profit–ABILITY.



Your First Store 

You can picture it perfectly.  

What your store would look like. How the displays would look - and change. 

Going to buying shows, finding just the right items. The excited customers who see those items. And making those bank deposits. Sweet!!

Plus, you can be your own boss.  Hire a great team. Mean something in the community.

Sound familiar? Been dreaming about owning your own store?

You're not alone. In fact, each year in the United States, about 100,000 new stores start up. Every hour, every day, 11 new retail businesses switch on the Now Open! sign for the first time!

Who are these new retailers?

People just like you.

  • They love the products, or the customers who buy those products.
  • They want to be their own boss.
  • They're willing to take risks.
  • They want to contribute to their community.
  • They are creative, have a vision for new ways of doing things.
  • They're not afraid of hard work.
  • They like being around people - the people who work for them, the customers, the suppliers, their neighboring merchants.

Some choose to start with a business partner who shares their dream and ambitions.  Even better, someone who complements their own set of skills. 

Others prefer to do it all on their own.

Whatever those differences might be, there is a shared experience: they all Dreamed the Dream!


Be honest now. Can you answer a resounding "YES!" to all three of these questions?

Do I have the capacity to be in retail?
That is, talent, money, locations, merchandise, systems, people, business sense, etcetera? 

Do I have the appetite to be in retail?
Owning a retail store, like any other business, demands desire, drive, ambition. Do you have that?

Do I have the stomach to be in retail?
Ahh, the true test. Just like all other business owners, you must deal with uncertainties. 
But, as a retailer, you must do all this as if in a goldfish bowl! 


Do the Homework!

Work in a relevant retail store.

Sounds pretty basic, doesn't it?  If you can't get a job in the kind of store you think you want to own, consider offering to work as an unpaid intern for 2 to 3 months. (Recognize that the owners will still have to train you, and of course, may regard you as competition as well.)

Work in any retail store in the neighborhood or mall you are considering for your store's location.

Your goal now is to see for yourself - firsthand! - the customers in that area.

Become a student of the "theater of retail".

Pay close attention to the design of all kinds of retail businesses. Spend time in stores and malls as an observant student, not just a shopper.

Then, go to a business library or online to learn more about store design and layout, visual merchandising, displays, fixtures, shopping bags, digital signage, and much more.

Know the heroes – and the has-beens – of your chosen retail segment.

Learn as much as you can about the greatest success stories of retailers in your chosen segment, as well as those who no longer are in business.

What drives the (continuing) success of the winners?

And what caused the demise of the others?

II. Established "Small Retailer?" (You'll need profits!)

"If you think being small means you can't have an impact,

try going to bed with a mosquito."

---Anita Roddick, Founder, The Body Shop

The world likes to talk about "small retailers." Hmm.

Here's our view: every retailer faces the same strategic management issues, no matter how big or small their sales volume. And none of these is a "small" issue!

But to survive, retailers must be able to control profits, debt, inventory, and cash flow. And for that, they need ready access to retail-specific financial tools and know-how.

The "big retailers" typically have people to whom to delegate these concerns.

The challenge for the so-called "small retailers": you have to do it all yourself! And all while keeping appearances up and expenses down!

The Retailer's PROFITS Center includes unlimited access to time-saving online profit-planning calculators for retailers. 

Plus, empowering How-To Profit Kits, packed with explanatory articles, lively Co-Founders webinars, self-paced online training courses, glossary of retail financial terms, and yes, much more! 

Used and loved by retailers worldwide! 

"We ARE going to make a profit, right?"

Now, find out for yourself – in minutes – without having to ask your accountant or bookkeeper. Use the PROFITS Trend Tracker, a special Profit & Loss projecting and monitoring tool developed specifically for retailers.

For projecting, not accounting!

Remember, accountants are really historians. They keep track – often to the penny! – of what has happened already. That's okay, especially for purposes like paying your taxes and such. 

But it's not particularly helpful for making management decisions about going forward. 

That's where this site comes in.

All of the resources and tools at the Retailer's PROFITS Center are all about the future. 

Built specially for busy retailers. 

Enabling you to see ahead. Compare your choices. All on your own!

Then, making it easy for you to keep tabs on the results, so you can make adjustments as needed.

III. Growing/Expanding Retailer? (You'll surely need profits!)



Considering additional locations? Testing a new retail concept? Launching a robust e-commerce site? Or...? Or...?

Any of these approaches to growth demands that you develop your plans, explore real estate or web hosting opportunities, evaluate systems, identify mid-management talent, line up financing, and so on.

But wait!

Before you get too far down the road on expanding, you first must decide on your fundamental growth strategy. 

The Four (Only!) Ways That Retailers Grow

How Much Change?

There is one other factor to keep in mind: how much change does each growth mode require of your organization? 

Each of these Growth Modes demands different amounts of changes.

And therefore, different levels of stress.

Remember, change = "stress". Even "good change" involves added stress. 

No matter which way you choose to grow, all of your resources - financial capital, and especially human capital – will be impacted.

Indeed, even trying to make as few changes as possible still involves stress!

Why Does It Matter?

Knowing which way you intend to grow, or, recognizing which Growth Mode you are in when in the midst of a growth spurt, gives you the greatest opportunity to exercise leadership and apply controls.

Or, in other words, the best opportunity to choose your own future!

Want to relieve stress? Resolve uncertainty? Of course you do!

That's why we've built this Retailer's PROFITS Center. We want to empower every retailer to "Turn on your financial headlights!" 

Because we know that any retailer who can see ahead will make appropriate adjustments. 

And now, any – and every! – retailer can do that, all on your own.

This remarkable online calculator – the SPEEDY Profits & Cash Forecaster – makes quick work of knowing in advance the answers to these 3 crucial questions for retailers: 

How much profit? 

How much inventory? 

How much cash?

Help me remember about this

From start-up to advanced.

How-to profit training and

"Just do it!" calculators

Get started now!

For as little as 41¢ a day!


Choose from

two online profit-planning calculators, developed specifically for retailers, 

each with its own How-To Profit kit.

Used and loved by hundreds of retailers!

click here • compare plans


PROFITS Forecaster

  PROFITS Forecaster with built-in Trend Tracker 

Great for Start-Up Retailers and Small Retailers

more info • click here 



PROFITS and CASH Forecaster

Integrated Profits, Inventory & Cash Forecaster combo

perfect for Small Retailers and Growing/Expanding Retailers

click here • see more

Look at all you can get. Used and loved by retailers worldwide! 

The Retailer's PROFITS Center includes:

Unlimited access to time-saving online profit-planning calculators for retailers; 

Empowering How-To Profit Kits, packed with explanatory articles, lively Co-Founders webinars, self-paced online training courses, glossary of retail financial terms, and yes, much more! 


PROFITS Trend Tracker, with How-To Profit Kit (15 how-to resources; click for info)

Great answer for Start-Up Retailers and Small Retailers


SPEEDY PROFITS and CASH Forecaster, with Expanded Kit (24 time-saving resources; click for info)

Great answer for Small Retailers and Growing/Expanding Retailers

All the training and tools you'll need to grow your retail profit-ability.

Go here • Start now

The first 5 days are free! No risk to try!