Patricia M. Johnson, CMC and Richard F. Outcalt, CMC
Co-Founders, The Retail Owners Institute®
Pat Johnson and Dick Outcalt, the Co-Founders of The ROI, are recognized experts in strategic retailing. Working only as a team – Outcalt & Johnson: Retail Strategists, LLC – they have been consulting, publishing, and speaking professionally throughout North America since 1990.
These presentations prompted one retail professional to describe Pat and Dick as “The Zen masters of retail finance!”
Starting in 1999, Outcalt and Johnson began to convert their empowering content into a self–help website focused on serving current and prospective independent retailers.
That specialized website, The Retail Owners Institute, at RetailOwner.com, is now the "foremost self-help resource" on retail finance, each year serving more than 250,000 retailers from around the world. It proudly and successfully lacks intimidation or put-downs of any kind.
Pat Johnson is a graduate of Whitman College. Prior to founding her own strategic planning consulting practice, she was an officer of a national bank, director of a college news service, and co-published a national newsletter for practicing design professionals. She has served as a trustee of an independent K-8 school in Seattle. Pat is a Certified Management Consultant, the highest accreditation in management consulting, and is a member of the Institute of Management Consultants and the National Retail Federation.
Dick Outcalt is a graduate of Duke University, and earned an MBA in retailing from the University of Pittsburgh. He was an executive for a national department store organization, as well as the owner/operator of three independent specialty stores. He was president of both the Foundation for Private Enterprise Education and the Pacific Northwest Chapter of the Institute of Management Consultants, and also served as a national board member of IMC. He is a Certified Management Consultant, the highest accreditation in management consulting, and is a member of the Institute of Management Consultants and the National Retail Federation.