6 JUL 2017 Four (Only!) Ways to Grow 0 Your growth strategy and your tactics must align! Consider this chart. It summarizes the Dynamics of Retail Growth. ? Question: Is one of these Four Ways to Grow better than the others? No, not at all! Like most things in retailing, there is not one “right” answer for everybody. In fact, when we ask retailers "Which way are your stores growing?", sometimes they discover they are trying to grow in two or three (or even four!) ways, all at once. No wonder they feel like the taffy in the taffy pull! Why Does It Matter? Knowing which way you intend to grow (based on your analysis of your company's capacity and appetite for change), or, when in the midst of a growth spurt, recognizing which Growth Mode you are in, gives you the greatest opportunity to exercise leadership and apply controls.